About Us
Tony Lauto
Chief Executive Officer
Tony has been involved in the health and wellness world for over 10 years. Working initially as a personal trainer and nutrition coach at Equinox before pursuing a career as a critical care PA.
When not lifting weights or suturing patients, Tony spends his time playing sports, constructing his latest do-it-yourself project, and plotting his next international excursion.
As a native New Yorker, Tony strives to keep a finger on the pulse of his city. He combines his background in business and marketing with a passion for augmenting genuine connections between others to help create the experiences Front Society has become known for.
Lynne Gerde
Creative Director
Lynne is a local who grew up in Commack, NY. As an accomplished designer, software developer, marketer, artist and co-founder of Tate Collective, she’s worked for some of the biggest names in the tech industry including Apple and Dell.
She began her creative career after graduating with a graphic design degree from SVA. Lynne uses her personable approach and savvy media skills to publicize Front Society’s upcoming program and events.
David E. Prah
Chief VIdeographer
David is a New York-based photographer & filmmaker. He was always fascinated by photos and movies from a young age. David started taking pictures when he got his first camera in high school. Although photography was just a hobby at first, he later shifted his focus to making a career out of it as he became deeply passionate about photography as an art. It’s been a long journey to get to where David is today, but he’s grateful about how it’s turned out and excited about where he’s heading.
David’s work expresses the love he has for life, people, and the world. His dream is to use his work to share that exuberance with others, so we can all live our lives to the fullest.
Raymond Cortez
CHIEF Photographer
Raymond was born and raised in Queens, New York. He started as a diesel mechanic before becoming a car photographer.
In 2020, he transitioned to street photography and not long after began working as a freelance photographer landing jobs for Chelsea Film Festival, NYFW, and NYSW to name a few. In his spare time he continues to shoot all kinds of content from IG reels to music videos and so much more.
Anmol Singh
COnsultant
Anmol made his name as a highly paid consultant in the trading and investing industry. In 2015, he launched LiveTraders.com, voted the #1 trading education firm for three consecutive years. Anmol has coached and trained over 1000+traders and investors.
Anmol is involved with various other entrepreneurial ventures and franchise stores. He is also an angel investor, funding start-up companies in addition to maintaining a real estate portfolio. He is the author of the Book “Prepping for Success: 10 Keys for Making it in Life.” His motto is work hard, play hard – and that’s where Front Society fits in.
Valeria Aitken
Nightlife Director
Valeria was born in North Bergen, NJ before making stops in NYC and Orlando. She is a proud graduate of Fairleigh Dickinson University, and uses her degree in Psychology to help her understand and better connect with others.
She’s known for her outgoing personality that helps make everyone quickly feel welcome. As a nightlife director with Front Society, she looks to make sure her guests have the best time possible by bringing her energetic and inclusive style to every event.
Mckenzie kress
Administrative Coordinator
McKenzie grew up in upstate New York before moving to Hoboken, New Jersey. She graduated from the Fashion Institute of Technology with a degree in Fashion Business Management/ Marketing.
She has always loved planning events and after successfully completing her internship with Front Society Events, officially joined the team in 2024. Mckenzie loves the planning process and being a part of the coordinating team, but most of all loves bringing people together to have a good time!