About Us
Tony Lauto
Chief Executive Officer
Tony has been involved in the health and wellness world for over 10 years. Working initially as a personal trainer and nutrition coach at Equinox before pursuing a career as a critical care PA.
When not lifting weights or suturing patients, Tony spends his time playing sports, constructing his latest do-it-yourself project, and plotting his next international excursion.
As a native New Yorker, Tony strives to keep a finger on the pulse of his city. He combines his background in business and marketing with a passion for augmenting genuine connections between others to help create the experiences Front Society has become known for.
Adam Aigen
Chief Operating Officer
Adam hails from Long Island, New York, but currently resides in the Big Apple. As a veteran in health food sales, his lifestyle reflects the natural and holistic lifestyle. He is most likely to be seen with a kombucha in one hand and a protein bar in the other.
When he’s not wheelin’ and dealin’ up and down Manhattan, he enjoys outdoor activities, working out, traveling, and crossing off every rooftop bar on his bucket list.
Anmol Singh
Chief Financial Officer
Anmol made his name as a highly paid consultant in the trading and investing industry. In 2015, he launched LiveTraders.com, voted the #1 trading education firm for three consecutive years. Anmol has coached and trained over 1000+traders and investors.
Anmol is involved with various other entrepreneurial ventures and franchise stores. He is also an angel investor, funding start-up companies in addition to maintaining a real estate portfolio. He is the author of the Book “Prepping for Success: 10 Keys for Making it in Life.” His motto is work hard, play hard – and that’s where Front Society fits in.
Lynne Gerde
Creative Director
Lynne is a local who grew up in Commack, NY. As an accomplished designer, software developer, marketer, artist and co-founder of Tate Collective, she’s worked for some of the biggest names in the tech industry including Apple and Dell.
She began her creative career after graduating with a graphic design degree from SVA. Lynne uses her personable approach and savvy media skills to publicize Front Society’s upcoming program and events.
David E. Prah
Chief VIdeographer
David is a New York-based photographer & filmmaker. He was always fascinated by photos and movies from a young age. David started taking pictures when he got his first camera in high school. Although photography was just a hobby at first, he later shifted his focus to making a career out of it as he became deeply passionate about photography as an art. It’s been a long journey to get to where David is today, but he’s grateful about how it’s turned out and excited about where he’s heading.
David’s work expresses the love he has for life, people, and the world. His dream is to use his work to share that exuberance with others, so we can all live our lives to the fullest.
Raymond Cortez
Lead Photographer
Raymond was born and raised in Queens, New York. He started as a diesel mechanic before becoming a car photographer.
In 2020, he transitioned to street photography and not long after began working as a freelance photographer landing jobs for Chelsea Film Festival, NYFW, and NYSW to name a few. In his spare time he continues to shoot all kinds of content from IG reels to music videos and so much more.
Ray li
Associate Video Director
Ray is a New York based creative director and a seasoned photographer whose cinematic portrait work has been featured by Vogue Italia in 2019.
Since 2020, he started to explore videography and film. And within one year he successfully landed clients including NYFW (New York Fashion Week), NYSW (New York Swim Week) and Miss Chinese Beauty Pageant.
“Living life to the fullest” is his motto. He likes to travel, particularly to Europe and Asia, and enjoys experiences like free diving with sharks in the Bahamas and flying an airplane over the Grand Canyon.
Alexander Pennise
Event Designer
Since a young age, Alexander has been known for the design of his events. From morgue themed Halloween parties to jungle chic birthdays, he has shown himself as a visionary event designer in both Rochester and NYC.
He is happy to collaborate with the Front Society team after he works his day job as a Physician Assistant. He is also an avid cinephile and performer, to which he attributes his eye for design.
But above all, he is a master of VIBEZ! You will feel energized and comfortable in the midsts of one of his set-ups. He puts particular emphasis on unique and unexpected use of spaces while still maintaining layout and flow. Follow him on IG to see some of his latest designs.